Danny Reid has been an accredited Senior Financial Planner with RBC Financial Planning for more than 31 years, following several years as a successful business owner and operator. Throughout his career, he has worked closely with the public, building a reputation for strong communication, client service, and trusted professional guidance.
Known for his exceptional people skills, Danny thrives in collaborative environments and enjoys building partnerships that create positive outcomes. He is highly organized, self-motivated, and embraces new challenges with enthusiasm. A skilled presenter and educator, he is passionate about helping others understand complex topics and make informed decisions.
Danny also serves as the Society’s public relations representative, acting as a key spokesperson and helping to promote the Society, the UFO XPO, and the Shag Harbour Incident Centre to local, national and international audiences.
Danny has a long history of community involvement and leadership. His previous volunteer roles include Treasurer of the Digby Men’s Golf Club and both Vice President and President of the Rotary Club of Middleton. He currently serves on the Board of Directors of the Yarmouth & Area Chamber of Commerce and is a member of the Chamber’s Finance Committee.
Danny’s greatest passion is supporting the growth and success of the Shag Harbour UFO XPO and Incident Society. He believes the internationally recognized Shag Harbour Incident of October 4, 1967, is an important part of Nova Scotia’s history and a unique opportunity for tourism development. He is committed to preserving and sharing the story for future generations, while helping attract visitors from around the world who want to experience the site firsthand and learn about one of the world’s most credible UFO encounters. Danny sees tremendous potential for the Shag Harbour Incident Centre to become a premier destination that generates significant economic and cultural benefits for the region.